It was wartime: perhaps that’s an excuse. Even so, what possessed any self-respecting advertising agency to come up with a product name like “Drim”?. Perhaps they thought that it was only two letters away from “Dream”; but likewise it is only one letter away from “Grim”. “Become a Drim enthusiast today“, proclaims the advertiser’s copy. Even at 8d a tin, it appears that the line of enthusiastic followers was a short one: I can find no traces of Drim surviving into the postwar world.
The Drim advert comes from an issue of Picture Post magazine for the 6th November 1943. A second advert from the same issue caught my eye – or rather caught my nose – as I was flicking through the pages.
The advert seems to suggest that “worry, ill-health and age” are reflected in the size of your nose. Surely that can’t be the case. Where’s that mirror?