Monthly Archives: November 2020

Beer Speaks. People Mumble.

In these strange and difficult times, we are all in search of a meaning to life; an explanation and a guiding principle that we can chalk up on a banner and carry it forward with pride and the hope of a better future. We can find inspiration in all manner of places: the smile of a new-born baby or the glorious colours of Autumn. I found mine on a beer bottle label. 

I have no idea where the beer bottle came from, it was in my fridge and, last night, was next in line to be opened. Opened it was, and the contents consumed – remarkably tasty, new wave American IPA at its best – and afterwards, as the sun set over Bradley Bar Roundabout, I started to read the label. It goes, as follows:-

“The beer in your hand has achieved what we all hope for ourselves; to be made new again. There is freedom in burning down the house of expectations and it confers an undeniable lightness to being. We didn’t invent these truths; they invented us. Beer speaks, people mumble.”

Oh you can keep your Spinoza and Kant, embrace your Nietzche or Wittgenstein: give me a bottle of Lagunitas Daytime Session IPA any day.