During the first decade of the twentieth century, when picture postcard collecting became the height of fashion, postcards would often be only loosely based on photographs. The photographic image would be simplified, artificially coloured, pixelated, corrected and prepared for the printing presses; and this would sometimes result in images that were only distant relatives of the original scene. Over 100 years later, this trend has returned in the form of smart-phone photographic Apps that can bend reality with the ease of a circus strongman bending string.
A perfect example is provided by this early twentieth century “photograph” of the famed Halifax beauty-spot, Albert Promenade and The Rocks. The strange obelisk structure on the left of the picture is supposed to be Wainhouse Tower, although it never looked quite like this. The Rocks clearly didn’t have enough natural striations for the publisher, and therefore some additional ones have been scratched on the photographic plate. The lines of the buildings have been cleaned up, the industrial fog has been dissipated ….. and Albert has somehow lost his “l” along the way.
Albert Promenade was built by Henry Charles McCrea, a fascinating character whom we have met before. He was born in Dublin in 1810 and found his way over to Halifax where he originally worked for John Holdsworth in his textile business. He eventually split with Holdsworth and started his own textile business, and went on to become Mayor of the town and benefactor of numerous local schemes to “improve” the town. Albert Promenade was built to allow local people to view the natural rock formations that line the Calder Valley in the Skircoat and Saville Park area of the town.
McCrea became something of a serial promenade-builder, as soon as he had finished Albert Promenade in 1861, he transferred his attention to the far more exotic location of the seafront at Blackpool, where he was the Chairman of the company that built the North Pier, the first purpose-built pier-promenade in the country. He was also behind the move to introduce electric trams in Blackpool – and the North Pier and the trams remain in the Lancashire resort to this day as a kind of structural memorial. Equally, Albert Promenade still provides fine views over an ever-changing Calder Valley.
The card was posted to Miss Ethel Gazeley of Castle Street, Luton in August 1907 by her friend Nellie. The message is: “We came here on Sat morning with Harry, it was ever so windy. Don’t forget u owe me 3”. What will have been owed was no doubt three postcards – the postcard collecting hobby was driven by friends exchanging them through the penny post.
As I write this, there are several warnings of high winds in the area. If I were to visit Albert Promenade, like Nellie, I would find it “ever so windy” there.