A Sign Of The Times

Burdock Way and Claremount, Halifax. (c.1990)

Los Angeles has its iconic HOLLYWOOD sign, and for many years, Halifax had its equally iconic CRAWFORD-SWIFT sign painted on the side of its factory up on the hill at Claremount and overlooking the town. It might not have been celebrated on postcards or t-shirts, but it was part of the culture of a town which was proud of its industrial mix: from carpets to toffees and from machine tools to mortgages. My photograph is a comparatively late one for me, only about thirty years old, but it shows Crawford Swifts framed by the voluptuous concrete curves of Burdock Way.

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